Changing Trend In Indian market

                                                                         India is having GDP  above 6% and even world bank has reported the it is the fastest developing economies in the world.  India stands fifth economy in the world and would cross forth number in the year 2026. i.e. Overpassing  Japanese economy.

                                                           This is because 30 % of Indian has come out of poverty and it has strengthened now  middle class. It has also increase purchasing power of the people.  Therefore America and China are also in the search of vast Indian consumer market.

                                                          However Indian market is also taking very big changes. India has vast retail market with small scale industries and small  vendors dealing in various commodities. i.e. In urban and rural areas. But with large expansion of mobile market and on line business has changed the scenario of the Indian retail market. It is said now that why people should pay for rickshaw or transport for  coming to market when they can get anything they want sitting at home.

                                                            The changes came after covid -19 pandemic crisis due to Broadband  Boom. People then use to explore online shopping which lead to increase of E-Commerce  share double in Fashion market. The 'Meesho' an E- Commerce company  selling the goods on line has increased its buyers  up to 199 million  in last 12 month. It is reported that  out of 10 buyers of 'Meesho' Nine  lives out side big cities. The system is working efficiently because  the company like 'Delhivery' has made delivery system  more efficient in most remote parts of the country. Besides that E-Commerce company  does not charge for the delivery of goods. Amazon  and Myntra have also also launched law- cost fashion arms. All  these developments  have badly  effected the  Major small vendors of Indian retail  market.

                                                            E Commerce  has also satisfied the aspiration of small towns in India. The change also  reflect in the  living  standard of  people throughout including rural India. However in the process small vendors are loosing their business. But this is changing trend in Indian retail business.  

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